The following is my answer to a Quora
question: “Do
you think some people are born with a talent to be excellent public
speakers? Or is this mostly learned?”
The art of public speaking requires
several diverse skills, from a command of language to psychology, to having
wide general knowledge. People may be
born with one or more faculties or inclinations that may advantage them over
others, but it does not make them public speakers of calibre without the hard
work and experience of mastering the variety of skills needed. According to Aristotle’s Rhetorike,
rhetoric rests on a triad: ethos, pathos, and logos.
Ethos
Ethos
is the credibility of the speaker, such that when he speaks on a particular
subject, he carries the gravitas and the life experience to back what he
says. A man who has never married would
not be taken seriously speaking on the difficulties of marriage. A speaker only addresses issues he is
familiar with, and never claims authority on matters beyond his ken. Ethos, once destroyed, is difficult to
restore. Ethos also compounds
over a career, since an audience extends credibility based on a speaker’s track
record, not merely his opening sentence.
A speaker who has been proven right in the past earns the benefit of the
doubt on a new claim. One who has been
caught overreaching loses that benefit permanently, regardless of how sound the
new argument is.
Pathos
Pathos
is the understanding of the psychology of the audience. Whilst ethos concerns knowing
yourself, pathos concerns knowing the crowd you are addressing. No one knows this innately. It takes experience and current knowledge to
judge a crowd, and to understand their emotive anchors, what outrages them,
what makes them sentimental, what moves them to melancholy. Pathos also shifts by room. A speech that lands with a factory floor of
workers will not land identically with a boardroom of executives, even
addressing the identical subject, because the emotional anchors differ by
audience, not by topic.
Logos
Logos
is the ability to formulate a cogent, coherent argument for or against a
position. No matter how good an
argument, how sound the logic, how compelling the case, without a sound ethos
and pathos, it will be dismissed.
The process of thinking clearly is the most difficult skill to
learn. Formal education has not equipped
most people to think rigorously, and adults must often rediscover this skill, well after schooling has finished.
Historical Proof That This is Not Innate
Demosthenes, the greatest orator of
ancient Athens, was born with none of the natural gifts a great speaker
requires. Plutarch, the Greek
biographer, described his early voice as marked by “a perplexed and indistinct
utterance and a shortness of breath, which, by breaking and disjointing his
sentences, much obscured the sense and meaning of what he spoke.” He stammered.
His voice was weak. His first
appearance before the Athenian Assembly failed outright, and the crowd mocked
him.
He did not accept this as fixed. He built
an underground room to practise without interruption, and shaved half his head
so public embarrassment would keep him confined to that room for months at a
time. He spoke with pebbles in his mouth
to force clearer articulation past his stammer.
He ran uphill while reciting verse to build breath control. He delivered speeches on the seashore,
forcing his voice to project over the roar of the waves. Archaeologists have since found caches of
unusually smooth, mouth-sized pebbles near ancient Athenian beaches, consistent
with generations of aspiring orators following his method. Every element of his training targeted a
specific weakness rather than repeating what he could already do comfortably, the
principle behind what modern performance psychologists now call deliberate
practice. By his thirties, this same
stammering, mocked young man delivered the Philippics, speeches still
studied 2,400 years later, rallying Athens against Philip of Macedon. Demosthenes proved, in the fourth century BC,
that communication is not a talent bestowed at birth. It is a skill, built deliberately, regardless
of where a person starts.
Two Further Examples from Recorded
History
Winston Leonard Spencer-Churchill carried
a speech impediment into adulthood and rehearsed his wartime addresses with
obsessive care, timing pauses to the word. His natural delivery required that discipline
to become the “We Shall Fight on the Beaches” speech history remembers. Martin Luther King Jr. built his own
oratorical command through years of sermon delivery inside Black Baptist
churches long before the March on Washington, developing the call-and-response
rhythm that let him abandon his prepared text entirely once Mahalia Jackson
called out for him to share his dream, and still land every phrase. Neither man was born already capable of the
speech that made him famous. Both built
the capability first, in rooms nobody was watching, the same discipline
Demosthenes practised alone on an empty beach twenty-four centuries earlier.
Terence Nunis, DTM | Division Advisor, District 80 Division M | Club Advisor, AIA Toastmasters | Past President & Founder, Awesome Toastmasters

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