These are my thoughts on business development and management issues. I worked for years as a consultant and in various positions in the logistics and maritime industry. We have handled projects from training and development to corporate imaging and branding.
17 December, 2019
Toa Payoh South TMC as Toastmaster of the Day, 13th November 2019
02 December, 2019
The Artist's Eye
Imagined Then
Andromache Queen
28 November, 2019
Separated by a Common Language
22 November, 2019
Quora Answer: Under Singapore Law, is It an Offence to Criticise Foreign Politicians?
The following is my answer to a Quora question: “Under Singapore law, is it an offence for a person to criticise, or slander, foreign politicians, and heads of states, such as Queen Elizabeth II?”
No. Singapore has no such legislation, covering lese majeste, for either external or internal dignitaries. In the case of a foreign dignitary, there is the Defamation Act, Cap. 75. However, any such legal proceedings much take place in Singapore, and filed in country. I seriously doubt someone truly important and powerful would want to fly in simply to sue an ordinary citizen, and undergo the legal process here.
Defamation and slander is often difficult to prove and even more difficult to quantify in terms of damages. If the slander is serious enough to impact a foreign head of state, then there has to be some basis of truth or a malicious campaign that would entail the use of laws other than defamation.
On a related note, the Head of State of Singapore has very stringent laws protecting the dignity of the office. As per the Penal Code, Section 121A:
121A. Whoever compasses, imagines, invents, devises, or intends the death of or hurt to or imprisonment or restraint of the President, shall be punished with death, or with imprisonment for life and shall, if he is not sentenced to death, also be liable to fine.
Essentially, merely fantasising a violent
BDSM tickle-fest of the President’s person could carry the death penalty. And if they have not hanged you, but merely
incarcerated you for life, you will be fined. Such an indignity.
Quora Answer: Will Singapore Invade West Malaysia in the Future?
The following is
my answer to a Quora question: “Will Singapore invade and
occupy West Malaysia in the future to stay relevant?”
What has occupying Malaysia got to do with
staying relevant? This is the
geopolitical equivalent of asking whether a man should burn down his neighbour’s
house to feel better about his own garden.
War is seldom the economically viable option, and this particular war is
not even a close call. Militarily,
Singapore would likely win every battle, because it fields a vastly superior
military. We would then proceed to lose
the war anyway, because occupation would drain every resource we have, and
resistance would kill more people than the battles ever did.
“Winning the War” is Not the Same as
Winning
The United States toppled Saddam Hussein’s
regime in weeks in 2003, a conventional military victory as complete as any in
modern history. The occupation that
followed ran for years, costing an estimated 4,431 American military deaths,
hundreds of thousands of Iraqi civilian deaths, and a total bill exceeding US$2
trillion. The insurgency killed vastly
more people than the invasion itself ever managed. Anyone imagining Singapore rolling into West
Malaysia and simply staying there has skipped straight past this lesson,
apparently on the assumption that Malaysians would greet an occupying
Singaporean army with flowers rather than the resistance every occupied
population in recorded history has offered its occupier. Why would we want to become the Israel of
Asia? They seem to be making friends all
over the world, perpetrating a genocide.
Such an act would isolate Singapore
internationally, dissolve every ounce of political goodwill built over sixty
years, disintegrate ASEAN outright, and cost us a major trading partner in the
bargain. Malaysia was Singapore’s
third-largest trading partner in 2023, with bilateral trade reaching S$123.6
billion. Singapore was Malaysia’s
second-largest partner in return. Many
Singaporeans have friends and family across the Causeway, which rules this
fantasy out as a national unity exercise before it even starts. The realistic outcome is governmental
collapse at home and punitive international sanctions from every direction,
aimed at a country whose entire economic model depends on being trusted, not
feared. Singapore is a trade hub. Without trade, this country does not decline
gracefully. It collapses, quickly, and
the people proposing this idea would be the first ones asking why the shelves
are empty.
The Economic Reality
The continued growth of the region
benefits Singapore directly. When
Malaysia prospers, Singapore prospers. A
larger, wealthier neighbouring market buys more of our goods and services, and
Malaysia’s hinterland becomes useful when Singapore’s financial expertise
invests in it, rather than marches into it with rifles.
Singapore and Malaysia signed the
Johor-Singapore Special Economic Zone agreement on 7 January 2025, at the 11th
Malaysia-Singapore Leaders’ Retreat, signed by Deputy Prime Minister Gan Kim
Yong and Malaysia’s Minister of Economy Mohammed Rafizi Ramli, witnessed by
both Prime Ministers, Anwar Ibrahim and Lawrence Wong Shyun
Tsai. The agreement improves
cross-border goods connectivity, frees the movement of people, and strengthens
the shared business ecosystem. The Johor
Bahru-Singapore Rapid Transit System, targeted for operation by December 2026,
will move commuters and business between both countries daily, permanently,
without a single shot fired. That is how
Singapore stays relevant. Not through tanks
and an occupying garrison, but through the kind of economic integration a
trillion-dollar occupation in Iraq proved, conclusively, cannot be purchased at
gunpoint no matter how badly the invader wants it to work. We are not the Americans or the Israelis. We do not solve our problems by bombing
people into the Stone Age.
Terence Nunis | Executive Chairman, Equinox Zenith | Author, The 1% Playbook: The Billionaire Cheat Code
20 November, 2019
Being Retirement Ready
Diamonds are Not “Forever”; They were Never Even Rare
Diamonds are not as rare as people
believe. They rank as the most common of
the traditional precious stones. Rubies,
sapphires, and emeralds are rarer, especially at high quality, and gem experts
have said so for decades. The price of
diamonds was raised by a monopoly, and by an advertising campaign that
convinced people this arrangement was tradition.
The Campaign That Invented a
Tradition
De Beers controlled 80 to 90 per cent of
global diamond supply from 1888 into the late 1990s, the longest-running
monopoly of the modern era. By 1938, the
Great Depression had gutted demand.
Diamond sales were collapsing. De
Beers hired N.W. Ayer & Son, an American advertising agency, with one
brief: make diamonds essential to love itself.
Ayer did not advertise a product. It built a social norm from nothing. Diamonds appeared on the fingers of Hollywood
stars. Lecturers visited American high
schools to teach students that a diamond ring belonged in every
engagement. Magazines ran romantic
diamond storylines planted by the agency.
In 1947, copywriter Frances Gerety wrote four words that closed the
loop: “A Diamond is Forever.”
Advertising Age later named it the greatest advertising slogan of the
twentieth century.
The financial result speaks for
itself. Annual US diamond sales sat at
US$23 million in 1939. By 1979, that
figure reached US$2.1 billion.
The “Salary Rule” was Never a
Tradition
De Beers introduced a benchmark: a man
should spend one month’s salary on a ring.
Sales stagnated. In the 1980s,
the benchmark doubled to two months’ salary, a figure with no basis in custom,
invented entirely by ad copy. In Japan,
where De Beers ran a parallel campaign from 1968, the local benchmark reached
three months’ salary. Different
countries received different numbers, tuned to what each market would
bear. None of it traced back further
than an advertising brief.
The slogan also served a second purpose,
rarely stated aloud. “Forever”
discouraged resale. A diamond meant to
last a lifetime is a diamond that never re-enters the market to compete with
new stock. De Beers protected its own
pricing power by convincing buyers that selling a diamond back was close to
sacrilege.
The Collapse Now Under Way
The empire built on that campaign is
coming apart. De Beers reported an
underlying EBITDA loss of US$511 million for 2025, against a US$25 million loss
the year before. Parent company Anglo
American has written down De Beers’ value by US$6.8 billion across three
consecutive years: US$1.6 billion in 2023, US$2.9 billion in 2024, and US$2.3
billion in 2025, cutting its carrying value from over US$4 billion to US$2.3
billion. Anglo American’s group net loss
reached US$3.7 billion for 2025, driven by that impairment. Anglo American Chief Executive Officer Duncan
Graham Wanblad confirmed the company is in advanced talks to sell or spin off
De Beers entirely.
The cause is structural, not
cyclical. Laboratory-grown diamonds,
chemically and optically identical to mined stones, now account for more than
45 per cent of US engagement ring purchases, up from 5.2 per cent in 2019. Lab-grown prices fell 74 per cent between 2020
and 2024 as production capacity expanded by over three hundred per cent. De Beers’ own realised price per carat fell 7
per cent in headline terms in 2025, and 25 per cent once inventory rebalancing
is included. Pandora, one of the world’s
largest jewellery brands, dropped natural diamonds from its collection entirely
and grew sales after the switch.
An industry built on manufactured scarcity
is now watching real scarcity disappear from underneath its own marketing. A stone that was never rare, sold at a price
justified by a slogan written in 1947, is losing to a laboratory-grown version
nobody can tell apart with the naked eye, at a fraction of the cost. The three months’ salary rule was never a
tradition worth honouring. It was an
invoice, written by an advertising agency, and the industry that sent it is now
the one going broke.
Terence Nunis | Executive Chairman, Equinox Zenith | Author, The 1% Playbook: The Billionaire Cheat Code































