These are my thoughts on business development and management issues. I worked for years as a consultant and in various positions in the logistics and maritime industry. We have handled projects from training and development to corporate imaging and branding.
22 March, 2020
Quora Answer: As a Police Officer, What is Something Small That Raises Your Suspicion?
Club Growth in Singapore Toastmasters: Observations from a Year on the Ground
The following reflections come from
a year of club visits, conversations with committee members and rank-and-file
Toastmasters across Singapore, and my own preliminary observations as Area
Director, Area A2. Toastmasters
International, founded by Dr. Ralph C. Smedley in 1924, has grown globally to
roughly 265,261 members across 13,833 clubs in 149 countries as of 2025. That is a decline from the 345,000 members
and 16,000 clubs the organisation counted in 2016. A global membership organisation does not
shrink by accident, and Singapore’s District 80, spanning 194 clubs, is not
immune to the same structural pressures playing out at street level.
Singapore’s Toastmasters clubs fall
broadly into three categories: school, community centre, and corporate. School clubs deserve little strategic
attention here, constrained as they are by academic calendars. Members treat them as networking and personal
development vehicles, and turnover runs high by design, since students graduate
and leave, unless the club functions as an alumni body resembling a corporate
club. Long-term strategic planning has
limited scope in a club whose entire membership base refreshes every few years
regardless of what the committee does.
The Chartering
Problem
One recurring problem across all
club types is the tendency to charter new clubs with insufficient regard for
their long-term sustainability.
Incumbent officers focus on hitting immediate chartering milestones, and
the resulting structural weaknesses become the successor’s problem to solve,
usually after the original officer has already claimed credit and moved
on. Formal tracking of new clubs, with
specific reward structures for clubs surviving past the three-year mark, would
address this directly. The finance
industry’s persistency guidelines, tracking whether a policy remains in force
years after being sold rather than merely counting the initial sale, offer an
obvious model. We cannot implement that
model wholesale, since district officers rotate annually, which limits exactly
the kind of multi-year accountability the finance industry takes for granted.
Community Clubs
and the Cannibalisation Problem
Community clubs draw an inclusive,
geographically bound catchment, and vary considerably in vibrancy and
sustainability as a result. The core
problem here is proximity: clubs sitting near one another cannibalise the same
limited membership pool, benefiting nobody.
A common and corrosive practice compounds this. Members join multiple clubs purely to help a
friend hit a charter member quota, producing what I call zombie clubs, technically
chartered, functionally hollow, and entirely unsustainable. District 80’s own retention data shows an
annual retention rate of 68.8% across the district as of May 2025, a
respectable figure on paper that nonetheless masks considerable variance
between genuinely thriving clubs and clubs kept alive purely on paper by members
with no real intention of attending. The
real danger is not simply zombie clubs closing.
It is the members propping them up growing jaded and abandoning
Toastmasters altogether, having never experienced a functioning club in the
first place. We spend far too much
energy on recruitment and nowhere near enough on retention, when retention is
the metric that actually determines whether any of this recruitment was
worthwhile.
The fix requires area and
division-level coordination on marketing and branding, raising both awareness
and credibility of Toastmasters as an institution. The target should be a one-percentage-point
increase in membership relative to Singapore’s population. Toastmasters needs to be positioned as
prestigious, a genuine form of corporate training equipping people for career
mobility, rather than a hobbyist speaking circle we merely talk about being
valuable. Integrating this positioning
into community club programmes tied to workforce skills retraining initiatives
would open a genuine funding avenue through Singapore’s existing skills
programmes, rather than relying on membership fees alone to keep the lights on.
Corporate Clubs
and the Fragility of Management Buy-In
Corporate clubs face an entirely
different vulnerability: they exist at the mercy of management sentiment and
market conditions. Too many genuinely
vibrant clubs die the moment company executives decide the programme lacks
demonstrable worth. AIA Toastmasters
offers the counterexample worth replicating.
Management support runs deep enough that the CEO himself is a member,
alongside a considerable portion of the executive team, achieved because
successive Executive Committees made deliberate presentations to leadership on
how effective communication training advances corporate goals directly. Management, as a result, treats Toastmasters
as integral internal training, allocating budget and support accordingly rather
than tolerating it as an employee perk.
Replicating that outcome elsewhere requires the same deliberate, direct
engagement with management, not the passive hope that executives will
eventually notice the club’s value on their own.
The Leadership
Training Gap Hiding Behind the Slogan
Toastmasters markets itself as “Where
Leaders Are Made,” and yet meaningful leadership or management training is
largely absent from actual club programming.
This is a genuine waste, given how many qualified, experienced members
sit inside the membership rolls with real leadership credentials to offer. Programming beyond conventional speeches
deserves more initiative. Panel
discussions, already embedded in the Pathways Level 5 project, offer one
underused format. I tested this directly
last term with two panels. The first,
held immediately after contest season, examined the ethics of judging contests
and how the process could improve, drawing on past winners and chief judges to
test audience reaction. The second, more
general in scope, addressed having a vision for the club. Feedback from both sessions revealed
something uncomfortable: we have not successfully translated what Toastmasters
actually offers into measurable, real-world professional application for
members. That gap deserves considerably
more scrutiny than it currently receives.
Toastmasters, as a programme, suits
one specific category of person particularly well: someone who wants to speak
publicly for the explicit purpose of gaining professional or public
recognition. One category of organisation
is disproportionately full of exactly these people, with both the catchment and
the budget to sustain new clubs: Voluntary Welfare Organisations.
People rarely join Toastmasters
purely to speak well in public as an abstract goal. They join to become good speakers in service
of a specific personal agenda. Sometimes
that agenda is as modest as impressing a romantic interest. Sometimes it is career advancement. Within VWOs specifically, the agenda
frequently runs considerably higher: impressing enough people to eventually run
for public office. This is, in effect,
the natural catchment of parliamentary hopefuls, a demographic already primed
to value rhetoric as a professional necessity rather than a nice-to-have. Having served fourteen years on the board of
one such organisation, rising to Vice-President, I can confirm board service
grants direct access to ministers and ministerial staff, people for whom public
speaking is not optional but a daily operational requirement. These organisations already run debate
clubs. None, to my knowledge, run a club
actually teaching rhetoric as a discipline.
That gap is the opportunity.
Conclusion
We succeed together, or we do not
meaningfully succeed at all. Fostering a
genuine culture of growth and idea-sharing requires setting that example
openly, which is precisely why these observations are offered here, in public,
inviting legitimate criticism so the ideas can be refined rather than quietly
shelved.
Terence Nunis, DTM | Division Advisor, District 80 Division M | Club
Advisor, AIA Toastmasters | Past President & Founder, Awesome Toastmasters
20 March, 2020
Q1 2020 Market Outlook: Covid-19 & What It Means for Your Investments
This was written in March 2020. The analysis that follows reflects the
information and market conditions available at that time. It is reproduced here as a record of the
thinking — and as evidence that clear-headed analysis, even in a genuine
crisis, produces more useful conclusions than panic.
The Human
Reality and the Market Reality
These are two different things. They interact, but they are not the same.
Inadequate quarantine enforcement,
insufficient testing, and overstretched healthcare systems across Europe and
North America will produce significant casualties. This is a human tragedy. It is also not the primary variable in
determining long-term investment value.
Market sentiment and consumer confidence are short-term effects. Underlying asset values are a longer-term
question. The two should not be
confused. Confusing them produces the
wrong decisions at the wrong time.
The Pandemic
Trajectory
Since the outbreak began in Wuhan in
early December 2019, East Asian economies — Singapore, Hong Kong, Taiwan, South
Korea, and Japan — demonstrated early and effective responses. China has ceased reporting domestic
cases. All new Chinese cases are
imported. The East Asian experience
indicates the trajectory: domestic infections peak, flatten, and are replaced
by imported cases as the domestic situation stabilises.
Europe and North America are not yet
at this stage. They are the new
epicentres. The race between containment
measures and infection spread is ongoing and, at the time of writing, not
clearly won by either side.
The Policy
Response
Central banks have responded
aggressively. The US Federal Reserve cut
policy rates by 50 basis points in an unscheduled meeting. The European Central Bank launched an
emergency bond-buying programme of €750 billion — approximately US$820 billion
— to calm sovereign debt markets in Italy and Spain, the most vulnerable
Euro-area economies. Further
quantitative easing and rate cuts are expected across major economies. The US government is proposing a
trillion-dollar stimulus package.
Similar measures will follow globally.
These Keynesian interventions are
designed to prop up the sectors most affected by quarantine and depressed
demand. They will eventually support
equity markets — though the timing is uncertain and the path through the crisis
is not linear.
The Recession
Certain major economies will enter
recession for at least 18 months. This
is not a catastrophe. It is an
opportunity. Recessions produce structural
changes in government spending priorities, in consumer behaviour, and in the
competitive landscape of industries.
Economies facing elections in the next 18 months — the United States and
Singapore among them — face additional political pressure to implement social
welfare measures that would otherwise be deferred. Recessions also produce asset prices that do
not reflect underlying long-term value.
This is where the investor’s opportunity lies.
The Oil Shock
The timing is unfortunate. A price war between OPEC — led by Saudi
Arabia — and Russia has driven crude prices down 26% to an 18-year low. Both sides are maximising production to grab
market share and force the other to capitulate.
This playbook is from the 1970s and is inadequate for the current
environment. Saudi Arabia’s economy
depends on oil for approximately 80% of its revenues. Russia's economy is more diversified, and its
sovereign wealth fund provides reserve capacity to wait out the Saudis. US shale producers will cut production at
current prices and resume it when prices recover, which they will. The price war will end. The damage it causes in the interim deepens
the recessionary pressure in oil-dependent economies and adds volatility to
global markets that already have enough of their own. The United States has pledged to purchase 30
million barrels for its strategic petroleum reserve — taking advantage of low
prices and providing a degree of market certainty that partially offsets the
price war’s destabilising effect.
What the Market
is Actually Telling You
On 12th March 2020, the
Dow Jones Industrial Average suffered its largest single-day drop since 1987,
entering bear market territory. The
flight to safety drove US Treasury yields to historic lows — the 10-year
Treasury touched below 0.4%. This is not
primarily a signal about the underlying value of the assets being sold. It is a signal about fear. Market selloffs of this magnitude in crisis
conditions are driven by sentiment and panic — the forced liquidation of
positions, the flight to cash, the suspension of long-term thinking in favour
of immediate risk reduction.
The resultant divergence between
market price and underlying value creates the opportunity. Equities have been pushed to relative
valuations that are attractive compared to bonds at sub-0.4% yields. The question for the investor is not whether
the underlying businesses have value.
Most of them do. The question is
whether the investor has the discipline and the time horizon to hold through
the volatility.
Where the
Opportunities Are
Several sectors present specific
opportunities at current prices.
Healthcare and pharmaceuticals are
the most obvious. The pandemic has
created immediate demand for sanitisers, masks, healthcare products, and
pharmaceutical development. Healthcare
stocks are relatively low despite the sector being among the most structurally
important in the current environment.
This disconnection between demand fundamentals and stock price is the
opportunity.
Technology is a compelling
case. The explosion in remote working,
online retail, digital entertainment, and home connectivity driven by
quarantine conditions is accelerating structural shifts in consumer behaviour
that were already underway. Technology
counters at current prices represent long-term value for investors with an
appropriate time horizon.
Asian manufacturing is
recovering. China is reopening
production lines. Major financial
centres — Singapore, Hong Kong, Shanghai, Tokyo — are in materially better
condition than their European and North American counterparts. East Asia will drive the early stages of the
global recovery.
Hospitality is a contrarian
position. Hotels, airlines, and travel
businesses are suffering the most acute short-term pain of any sector. They will also benefit most dramatically from
the recovery — when travel resumes, it will do so with pent-up demand that had
been suppressed for months. The investor
who takes positions in quality hospitality names at current distressed prices
with an 18-month-plus horizon will be positioned for that recovery.
The Approach
Dollar-cost averaging into positions
across these sectors makes sense for investors who cannot time the market
bottom — which is everyone, including the people who claim otherwise. Maintaining a higher-than-average cash
balance provides optionality to deploy capital when specific opportunities
present themselves at attractive prices.
The market will recover. East Asian economies are already showing the
trajectory. Policy support from central
banks and governments globally will accelerate the process. The duration of the pandemic and its ultimate
severity remain the primary unknown, but neither changes the fundamental case
for quality assets acquired at depressed prices with a long investment horizon. The investor who panics and sells at the
bottom locks in the loss permanently.
The investor who buys at the bottom when everyone else is selling is the
investor who benefits from the recovery.
These are not new observations. Every major market dislocation in history has
produced the same pattern and the same opportunity. The discipline to act on it when the noise is
loudest is the differentiator between the investor and the speculator. The noise is currently very loud. The opportunity is accordingly significant.
Terence Nunis |
Executive Chairman, Equinox Zenith | Author, The 1% Playbook: The Billionaire
Cheat Code



