Personally, I limit my client list to 200. I have never had 200 clients because I drop
the bottom 10% who are either uncontactable or difficult, over time, and tend
to hover around 150 to 160. More than
200, it becomes impossible to adequately service them. It takes a lot of homework to manage their
portfolios, both insurance and investments. These 150 or so, among themselves, have more than a
thousand individual policies or investment plans. One person may be the policy owner of his as
well as his immediate family’s policies. Additionally, many of them are business
owners, meaning policies related to their staff hospitalisation.
All that is enough for one financial planner. I must also point out that I do not manage
them all by myself. We all need an
administrative team to follow up on claims and underwriting. Otherwise, even a hundred clients is way too
much.
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