05 July, 2019

Cognitive Dissonance

Dr. Ibrahim Frantz Fanon wrote, in “Black Skin, White Masks”, “Sometimes people hold a core belief that is very strong.  When they are  presented with evidence that works against that belief, the new evidence cannot be accepted.  It would create a feeling that is extremely uncomfortable, called cognitive dissonance.  And because it is so important to protect the core belief, they will rationalise, ignore and even deny anything that does not fit in with the core belief.”



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