26 January, 2021

Google Searches for Insurance during Covid-19

Insurance is one of those things no one considers until events occur, and they realise it is actually important.  Insurance is about mitigating risk pertaining to loss of income or unexpected expenses arising from unforeseen untoward incidences.  It uses portfolio pricing to keep costs low per person by spreading the risk across a wide demographic.  Ordinarily, that is sufficient.  But in a situation such as a global pandemic, simply getting coverage becomes expensive, and underwriting becomes more stringent.  In general, we are not buying insurance because we are going to die.  That is inevitable.  We are buying insurance because people we love are going to live, and we want them to live well.




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