Elwyn Brooks White, the acclaimed American writer of such books as
Charlotte’s Web, had this to say about humour: “Humour can be dissected as a
frog can, but the thing dies in the process and the innards are discouraging to
any but the pure scientific mind.” Humour is weapon in rhetoric, utilised as a means to bring the
audience to our side, to disarm hostilities, to diminish a threat, or even as a
means to target someone or something.
These are my thoughts on business development and management issues. I worked for years as a consultant and in various positions in the logistics and maritime industry. We have handled projects from training and development to corporate imaging and branding.
10 April, 2021
The Non-Anatomy of Humour
Labels:
Rhetoric
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