Family Officers have been increasingly focused on sustainability as a measure of risk management. Companies that are serious to adhering to ESG guidelines tend to be less exposed to political risk, liabilities, and other risks such as litigation for pollution, for example.
Additionally, people who have substantial funds are no longer
investing merely for a return, but as part of legacy planning, they want to
drive positive change in the world. They
are putting their money in projects they believe in, in companies with values
they share, in places they have some sort of attachment to.
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