The following is adapted from The Rise of the Chimera: Eating Unicorns for Lunch, by J. Skyler Fernandes.
This is about understanding market size dynamics for companies worth
US$1+ billion (unicorns) to US$1+ trillion (chimeras). It is 2021, and human civilisation has now
created a number of companies worth over US$1+ trillion, including Amazon,
Alphabet, Apple, Microsoft, Facebook, and Saudi Aramco. All are digital first companies, with the
exception of Saudi Aramco. These US$1+ trillion
companies have grown far beyond the US$1+ billion unicorn valuation status in
their size and capabilities. VU Venture
Partners fund has coined a term for companies worth US$1+ trillion; they are
known as chimeras, an organism with a mixture of DNA from different species, often
shown in Greek mythology as a lion, a goat, and snake. These chimeras are 1,000 times larger than a
baby unicorn starting at US$1+ billion valuation, and they have grown to be the
hungriest and mightiest acquirers of unicorns.
The future of human civilisation has only two options: Humans will
cease to exist, or more and larger US$1+ trillion companies will be created,
and hopefully that is not because of inflation. As companies evolve their capability to go
after new and larger market opportunities continues to increase. Additionally, overtime the maximum potential
size of market opportunities continues to increase as the population of humans
and enterprises, the number of customers, grows and the wealth of consumers and
enterprises, the ability to pay, improves.
Breaking the US$1+ trillion valuation number has shown humanity that
what seemed impossible is now possible. It
is a psychological marker. It conveys
the point that market size opportunities that are truly massive exist here and
now, and even larger opportunities, which have yet to be created or scaled,
will likely exist in the future. But what
will those massive market opportunities look like? And what does a massive market size mean? How big is the number on the far side of the
market size opportunity spectrum for what is possible? This article explores the full spectrum of what
is possible for companies in terms of market size, revenue potential, and valuation.
Humans have a difficult time thinking on large scales. Everything larger than a number with 6 or 9
digits is just huge, and humans often do not have great perspectives for thinking
on large scales. A trillion is a 1 with
12 zeros after it. It is quite a mind
boggling number for most people to think about and this likely stems from the
fact that it was not required to ponder at these scales in the past to
perpetuate our own existence. The range
of market size opportunities for companies worth US$1+ billion to US$1+ trillion
is massive, it is a 1,000 times difference in magnitude. It is important for founders and investors to
understand this difference in market size potential in order to identify the
largest market opportunities to create and invest in. The term “unicorn” is defined as a company
with a valuation worth US$1+ billion and the number of unicorns has continued
to grow each year. According to CB
Insights, “As of September 2021, there are more than 800 unicorns around the
world. Variants of unicorns include a
decacorn for companies valued at over $10 billion, and a hectocorn for
companies valued at over $100 billion.” With the recent entrants of companies breaking
the US$1+ trillion valuation, VU Venture Partners proposes a new category name
for these type of companies: chimeras. What
is a chimera? A chimera is a Greek
mythical creature composed of multiple types of animals, often shown as a
mixture of a lion, a goat, and a snake.
In biological terms, a chimera is an organism containing a mixture
of genetically different DNA and cell types. If we were to google a “chimera” we would see
images like these below. Not nearly as
cute and cuddly as a unicorn: Our investment team evaluated a large number of
mythical creatures to find the best one that would match the characteristics of
a company worth US$1+ trillion. Some of
the most common characteristics of chimeras include: they are platform plays,
in that they sell more than one thing, across multiple industries, their
customers include both consumers and enterprises, and they often have both
physical and digital solutions.
In fact, due to the physical limitations of the market size
dynamics present on Earth today it is almost mathematically impossible to
achieve the chimera US$1+ trillion valuation without having both consumers and
enterprises as customers. There are just
not enough current humans or enterprises in existence today for a company to be
worth US$1+ trillion if it were to just focus on one of these customer types. Additionally, these chimeras have done a
decent amount of acquisitions, and are some of the biggest acquirers of
unicorns, absorbing them in different ways into their DNA. Sometimes they acquire them for their talent
and absorb them into their organisations, leaving little remains of the
original acquired entity. Other times,
the businesses they acquire continue to operate as a separate yet connected
entity. For these reasons, the chimera
is a strong metaphor for an entity that represents a platform made up of
multiple things, and supports the characteristics required to achieve the scale
of a US$1+ trillion valuation.
Here is a list of the 6 current chimeras, as of Aug 2021, which
have market capitalizations of US$1+ trillion, and with some additional statistics
on enterprise value (market capitalisation + debt - cash), revenue, enterprise value
/ revenue (revenue valuation multiple), gross margin, and EBITDA margin:
VU Venture Partners put together a list of the next top 100+
companies by market capitalisation to evaluate and better understand the nature
of the largest public companies created by human civilization to date. Below is the comparison of the statistics between
the chimeras versus the next top 100 companies by market capitalisation.

Tesla is currently the 7th largest company by market
capitalisation at ~US$700 billion+ and is the first non-chimera on the list of
the next top 100 companies by market capitalisation. Based on Tesla’s valuation, it is the next up
to become a chimera, but if it crosses the US$1+ trillion line, it will be a
chimera of a different breed. Tesla’s
revenue multiple (enterprise value / revenues) is significantly higher than the
average current chimeras at 16x versus 7x, as it is earlier in its maturity,
and has a lower gross margin profile at 22% versus 59%, given the nature of its
business being more physical than digital. Tesla’s EBITDA margin is also materially lower
at 14% versus the average chimera is at ~41%, but that’s likely because it is
reinvesting more into itself than the current chimeras do, with the exception
of Amazon which also has EBITDA margins of around ~13%. Amazon has a strong track record of
reinvesting in itself and has also proven that it has no shortage of ideas for
how to become greater than itself.
Berkshire Hathaway is currently the 8th largest company
by market capitalisation at ~US$645 billion, but has an enterprise value of US$1+
trillion, as it is more greatly impacted by the enterprise value calculation: market
capitalisation + debt - cash.
Considering enterprise value / revenue: Shopify is the biggest
outlier at ~47x revenues. The 6 next
biggest are between ~20–24x revenues (NVIDIA, Prosus, Visa, Moderna, Mastercard,
Adobe), followed by the 10 next biggest at ~11–19x revenues. The vast majority, 80%+ of the top ~100
companies by market capitalisation, including the majority of the chimeras,
have revenue multiples of ~1–10x, and within this range it is largely influenced
by their quality of revenues: one time revenue vs. recurring revenues, revenue
growth, and gross margin.
It is important to understanding market size dynamics and future valuation
potential. As venture capitalists, we
have the rare job of seeking out massive market opportunities at their earliest
stages. As a general rule of thumb, VCs
look for market size opportunities of US$10+ billion, and this is in terms of
TAM, the total addressable market, often generalised and often a global market
number. VU Venture Partners prefers US$10+
Billion SAM’s, the serviceable addressable market, over US$10B+ TAMs, as SAMs
are often more well defined as the geographic target market focus and the core
target customer demographic. A startup
will likely get acquired or IPO well before going after their TAM, so TAM is a
less meaningful number to a venture fund. TAM is also often an overstated number by
founders in its relevance to the actual business opportunity they are working
on. SAMs are more grounded in the
revenue potential of your true target customer market size and is a number that
should be able to be easily approximated using a simple equation: number of potential
customers that exist, now or in the future, times how much you make in revenue on
average per customer per year.
Here are two simple SAM examples:
Renting bridesmaid dresses = ~2.5 million weddings a year in the
U.S. x ~5 bridesmaids per wedding x $150 dress rental = $1.875+ Billion.
Selling bed mattresses = ~132 million U.S. households x ~2.5 beds
per house ×~$1,000 per mattress / replacing a mattress every ~8 years = $41.25+
Billion.
These two SAMs are 22x different in size. That is a big difference in terms of market
size opportunity. These SAMs represent
how big either company can grow in terms of future revenues if they acquired
100% of the market. If either company
could only acquire 1% of their respective markets in ~5 years then they would
get to US$18.75 million versus US$412.5 million in revenues.
The simplistic reason why VCs target US$10+ Billion market size
opportunities is because a ~1% market penetration is equivalent to ~US$100M+ in
revenues. If a company believed they
could acquire 1% of the market by year 5, then this US$100M+ would be the SOM,
the serviceable obtainable market. The
SOM is often shown as the revenue goal of the company at the time of exit via
M&A or IPO.
Using a ~1–10x revenue multiple, a conservative revenue multiple
range for most companies including the majority of the chimeras and the next
top 100 companies by market capitalisation, a company with US$100 million+ in
annual revenues would be worth ~US$100 million to US$1 billion+ in enterprise
value and would be the estimated exit value via M&A or IPO.
A VC / PE investor investing in a company at a US$10 million
valuation and the company exits at a US$100 million to US$1 billion+ valuation,
would get a 10x-100x return prior to the dilution from future rounds of
financing. That is the simple mathematics
of a venture capitalist and private equity investor.
One notable exception to the general rule of using a ~1–10x revenue
multiple range is that fintech companies often trade at an average range of
~10–20x revenues. However most one-time
product sale companies trade at ~1–3x revenues, recurring revenue businesses
trade at ~4–10x revenues, and within these ranges they are influenced heavily
by the quality of the revenue in terms life-time value of the customer, revenue
growth, and gross margin.
A company usually requires multiple rounds of financing to grow
before it achieves an exit via an M&A or IPO. VCs can more conservatively predict the
potential return multiple of a particular opportunity if they estimate each
future round of financing will be ~20% in dilution, which includes the dilution
from new investors and any increases to the employee equity option pool, known
as ESOP, the employee stock ownership plan.
This is a general guide for estimating equity dilution for founders
and investors: After 3 financing rounds of dilution at ~20% each, we will have
~50% of our initial ownership. If we
start with a ~10% ownership stake x 0.8 (the 1st follow-on round with
a ~20% dilution) x 0.8 (the 2nd follow-on round with a ~20%
dilution) x 0.8 (the 3rd follow-on round with a ~20% dilution) =
5.12% ownership, which is ~50% of initial 10% ownership. Therefore, a VCs initial 10–100x return
potential will become a ~5–50x return potential after three additional rounds
of financing at ~20% dilution each.
Early stage VCs target a 10x+ return on each investment, inclusive
of dilution. Companies only capable of
growing up to an enterprise value of ~$100M are not ideal opportunities for VCs
to invest in. If a VC invests at a $10M
valuation and the company exits at a $100M valuation then prior to the dilution
from any future rounds of financing the investor would make a 10x return. However most companies require multiple rounds
of financing to significantly grow revenues. If a company requires a second round of
financing to grow then the 10x return potential becomes a 8x return potential
(assuming ~20% in dilution), and if a company requires a third round of financing
to grow then the 8x return becomes a 6.4x return potential (assuming ~20% in
dilution), and if the company requires a fourth round of financing to grow then
the 6.4x return becomes a 5.12x return potential. This is a non-pro rata return, assuming we do not
invest in the follow-on rounds, and do not maintain ownership. If we did participate in the follow-on rounds
to increase or maintain our ownership amount then the return would still be
<10x, as we would have invested additional capital at a valuation likely
higher than initial US$10 million valuation, bringing down our average return
multiple per dollar invested.
Remember, as an alternative option, investors can always invest in
real estate for significantly less risk and get a consistent 2–3x return every
5–7 years. So for a VC to make an
investment a company needs to be capable of returning 10x+, inclusive of dilution,
to be worth the high risk of investing in an early stage company, and there needs
to be a large enough market size opportunity to make a 10x+ return possible. So what does it take to create a company worth
US$100+ million to US$1+ trillion?
Below we built three matrixes to show the difference in the scale
of market size opportunities for companies to be worth US$100+ million, a horse,
versus US$1+billion, a unicorn, versus US$1+ trillion, a chimera:
Matrix 1 - Range of Revenues: Enterprise Value versus Revenue Multiple
Matrix 2 - Range of Revenues: Market Size versus Market Penetration
Matrix 3 - Range of Customers: Revenues versus Average Revenue per
Customer Per Year
Matrix 1 - Range of Revenues: Enterprise Value versus Revenue
Multiple
For a company to have an enterprise value worth US$1 billion, a
unicorn, using a 1–10x revenue multiple, it would need to be doing US$100 million
in revenue with a 10x revenue multiple, or be doing US$1 billion in revenues
with a 1x revenue multiple, and everything in between – for example, US$200
million in revenues using a 5x revenue multiple.
For a company to have an enterprise value worth US$1 trillion, a
chimera, using a 1–10x revenue multiple, it would need to be doing US$100 billion
in revenues with a 10x revenue multiple, or be doing US$1 trillion revenues
with a 1x revenue multiple, and everything in between – for example, $200B in
revenues using a 5x revenue multiple). The
magnitude difference between a company worth US$1 billion versus US$1 trillion
is 1,000x. That is huge. As a point of reference, the smallest company of
the next top 100 companies by market capitalisation, after the chimeras has an
enterprise value of US$122 billion.
An acquisition enterprise value of US$100 million to US$1 billion
is roughly 0.1–1% of the enterprise value of a US$100 billion company. If our company is a chimera or one of these
next top 100 largest companies by market capitalisation, then acquiring a
company for US$100 million to US$1 billion is more like eating an appetizer
than an entrée at ~1% or less of total enterprise value. While exiting at US$100 million to US$1 billion
valuation can be great for founders and investors, exiting at US$1 billion to US$10
billion valuation is even better. If
investing out of a US$100 million venture capital fund and we have a 10% ownership
stake in a company that exits at US$1+ billion, then we have returned the
entire fund. If the company had exited
at US$10 billion+, we would have 10x of our fund from just one company in the
portfolio.
A good rule of thumb for VC investors is that each portfolio
company should have the potential of returning 25%-100% of the entire fund on a
fully diluted pro-rata basis. This way,
only 1 to 4 exits are needed to return 1x the fund, and the rest of the
portfolio companies can then return greater than a 1x fund. Companies capable of US$100 billion or more
in revenues are on an entirely different scale in terms of the size of the
market opportunity they are addressing, and with a 1–10x revenue multiple can
be worth US$100+ billion to US$1+ trillion. The smallest of the current chimeras in terms
of revenues is Facebook with ~US$104 billion in revenue and trading at a ~9x
revenue multiple to get to its ~US$1+ trillion dollar valuation.
Matrix 2 - Range of Revenues: Market Size versus Market Penetration
%
If a company executes well it may be able to achieve a ~1% market
penetration of its target market, and if it really hits it out of the park it
can get an even larger market penetration. Remember that even a ~5% market
penetration means a company has acquired 1 in 20 customers in its target
market, which starts sounding quite high. So often it takes thinking like a monopolist
to even acquire ~1% of a large market opportunity. VCs often look for companies with target
market sizes of US$10+ billion, where a ~1% market penetration equals US$100+ million
in revenues. It is a useful initial
threshold to keep in mind.
As a point of reference, at VU Venture Partners, most of the portfolio
companies are going after market size opportunities that are between US$10 billion
to US$100 billion. They require the
investment team to present a simple math equation during their investment committee
to understand the logic behind the market size opportunity. The simple math equation is: Market Size = the
# of potential customers (now and in the future) x the average revenue customer
per year = US$10+ billion. If a
company’s market size is less than US$10 billion, then the investment team
needs to explain why they believe it is possible
to get significantly more than a 1% market penetration to still achieve US$100+
million in revenues at the time of exit.
Founders need to be able to show how this simple math works for their
company and supports the target market size they include in their pitch deck. They should not reference a general research
report that says the market size is $XX+ Billion, because it is highly likely
that that number is not based on their company’s number of potential customers multiplied
by their company’s revenue per customer per year.
Interesting factoid: The largest known market size on Earth is
currently real estate at ~US$280+ trillion. The future may change this, as the digital
world could create assets worth the same or more than all physical real estate
assets combined. A market size of ~US$280+
trillion makes the initial US$10+ billion threshold that VCs look for seem like
peanuts. The magnitude difference
between a US$10 billion market size and a US$1 trillion market size is a 100x,
and a US$100 trillion market size, ~1/3 of real estate’s US$280+ trillion, is a
10,000x+ difference.
Matrix 3 - Range of Customers: Revenues versus Average Revenue per
Customer per Year
Mathematically, it is very difficult to achieve an enterprise value
of US$100 billion to US$1 trillion+ without addressing both consumers and
enterprises as customers, as there is a finite number of humans and companies
that exist on Earth that can become customers of a company. The population on Earth in 2021 is currently
~7.9 billion, and estimated to grow to 10.9 billion by 2100 over the next ~80
years, at which time it may level off or decline going forward according to a
study by the United Nations. The upper
limit of market size opportunities can grow beyond the growth of the human population
as individuals become their own businesses too, the gig economy, increasing the
volume of businesses to sell to. The
maximum size of a market could increase even further, even with human
population decline, if digital twins or AI entities can become their own
customers and businesses. We know, it
sounds crazy, but it is possible, and it is already happening.
We may take a contrarian perspective and say that the future
trillion-dollar companies will look nothing like the current chimeras we have
today, the majority of which are currently digital first companies, the world
of bits, and say they will look more like companies made out of atoms. Tesla could be an example of this. Future trillion-dollar companies may also be
energy companies that do nuclear fusion, resource companies that do asteroid
mining, or companies that do real estate construction and manufacturing in
space, as there is more outer space for building real estate than on Earth —
all possible, and are all market opportunities that VU Venture Partners fund
has explored and / or invested in.
Regardless of whether a company sells a digital or physical-based
product, or the combination of the two, the point about the importance of
market size is the same. A company worth
US1+ trillion has to be addressing an extraordinarily large market opportunity
that impacts a very large population of customers. The number of customers required to reach a US$1+
trillion valuation will be determined by the revenue model used, which will be
either a high-price low-volume play or a low-price high volume play, or both, and
the company’s revenues will then be multiplied by a revenue multiple to arrive
at its valuation.
VCs are unicorn hunters. They are seeking to invest in companies that
can be worth US$1+ billion in the future. They target 10x-100x+ returns, and this can be
achieved by investing initially at the ~US$10 million to US$100 million
valuation range, and the companies exiting in the ~US$100 million to US$10
billion+ range. The bigger game however
is to focus on investing in companies that have the potential to exit at US$10+
billion valuations and that requires going after market size opportunities
significantly greater than the initial VC threshold of US$10+ billion.
Now to be fair, we could build a VC portfolio with solid 10x+
return exits with less than US$1 billion future exit valuations, but we need to
invest early enough where the valuation is low enough to make that happen. Example: VU Venture Partners invested in Bear
Flag Robotics at a US$27 million valuation, and 14 months later, exited at a US$250
million valuation, with no dilution in between, yielding a ~9x+ return in a
short period of time. Doing this
consistently in such a short time frame is quite rare and would not be
something we would project to happen, although top investors often invest in a
higher volume companies where this does happen.
VU Venture Partners fund, for example, has had three exits recently
which were positive exits between 1x+ and ~10x returns within roughly ~12
months of investing in each company, yielding a ~5%, ~17%, and 650%+ IRR. For some of these companies, VU Venture
Partners would have certainly liked the company to grow for a longer period of
time, to reach larger milestones, and exit for larger amounts, but a win is win
at greater than a 1x return in VC, and sometimes founders get early offers for
acquisition that they have a hard time resisting.
VCs love investing in companies that have IPO potential. No one is in the VC business to focus on quick
flips. When a founder pitches their
company as a quick flip for a 2–3x return, that is usually great for them, but
a turn off for VC. When a company has
IPO potential, it means the company is going after a market size opportunity
that is so large that if it executes successfully it could become so big that
there will be few potential acquirers large enough to effectively acquire them.
The only way then to create liquidity
for prior investors and founders and to continue to grow larger is as a public
company.
When a founder is focused on getting their company acquired by a
larger company, that is an admission of the founder saying that what they are
building has large potential, but not huge potential. They are saying that the best projected future
for the company is being a latch on entity to a larger company. Companies that have huge potential do IPOs,
and they then do the acquiring of other companies as they continue to grow
larger. Eventually, if they can grow
large enough, they become the chimeras eating unicorns for lunch.
Unicorns received their name initially for being quite rare as a
mythical creature, and not for how cute they are, though that helped. As new unicorns are being minted at an increasing
rate, unicorns are not as rare as they once were. At VU Venture Partners, the three investment
partners have been some of the earliest and largest investors in 10+ unicorns. We live in a reality where there are likely many
more unicorns to come, many of which are in VU Venture Partners’ current
portfolio, especially as companies become more capital efficient and are able
to go after larger market opportunities, such as the space industry,
biotechnology, robotics, AI, and so forth, have increasing access to capital at
all stages and scales, and as the speed of innovation continues to increase.
The north star for massive opportunities is no longer to become a
unicorn, it is to become a chimera, and it is only fitting that one of the
definitions for a chimera is “a thing that is hoped or wished for, but in fact
is illusory or impossible to achieve.” We
now know that chimeras too, just like unicorns, are possible. That bodes well for the future, as there are
likely larger opportunities than the ones that the chimeras of today have
chosen to focus on. Some of these larger
market opportunities may be areas that the current chimeras move into. The current chimeras reign supreme and seem to
be on track to only grow larger, that is unless the government breaks up such
extreme multiheaded beasts into separate entities by deciding that something so
powerful should not exist as a single entity.